Are bra sales reshaping the apparel market's income divide?
Core argument: Bra-focused product strategy gains market share with 18–44-year-olds and expands across income brackets ($0–$50k and $200k+), leading to broader demographic.
Victoria’s Secret shares soared after the company beat earnings estimates and boosted its outlook, adding to signs that Chief Executive Officer Hillary Super’s turnaround plan is on track. The lingerie retailer raised its annual net sales guidance to as much as $7.13 billion and reported net sales of $1.56 billion for the quarter ended May 2, exceeding analysts estimates. The company has posted four consecutive quarters of annual revenue growth, with Victoria’s Secret bras gaining market share with 18- to 44-year-olds, and the retailer seeing growth in the under-$50,000 and over-$200,000 annual income categories.

