Do low switching costs force AI companies to pass gains to users?
Core argument: One analysis found that GPT-4-equivalent performance now costs $0.40 per million tokens versus $20 in late 2022, the equivalent of a 70% annual deflation rate.
This ease of switching has forced companies to pass the gains from innovation on to users. Free tiers now offer capabilities that recently would have seemed almost unimaginable. OpenAI pioneered a $20-per-month subscription three years ago, a price point many competitors matched. That price has not changed, even as features and performance have improved substantially. One recent analysis found that “GPT-4-equivalent performance now costs $0.40/million tokens versus $20 in late 2022.” That is the equivalent of a 70% annual deflation rate — remarkable by any standard, especially in a time when affordability has become a dominant public concern.


