How high are hurdle rates for publicly traded firms today?
Core argument: Damodaran computes a histogram of costs of capital for all publicly traded firms at the start of 2026, arguing that perspective on typical, high, and low values is an undervalued skill in corporate finance and valuation.
In corporate finance and valuation, an undervalued skill is having perspective, a sense of what comprises typical, and what is a high or a low value. It is for that reason that I compute a histogram of costs of capital of all publicly traded firms at the start of 2026. To run a business or invest in one, you need hurdle rates, and that is what costs of equity and debt measure. While models and equations may be how you get these numbers, it is always worth going back to first principles, whenever you face questions on what to do. Thus, recognizing that the cost of capital is an opportunity cost, i.e., the rate of return you can earn elsewhere in the market, on investments of equivalent risk, should be a prompt to use betas that reflect the risk in investments, rather than the entities making the investment, and updated costs of borrowing for the cost of debt. As we enter 2026, we are now in our fourth year with US dollar riskfree rates around 4%, and companies and investors seem to have become acclimatized to the resulting costs of capital, and the shock of seeing dollar riskfree rates surge in 2022, pushing up costs of capital across the board seem to have faded.

