How does rapidly falling AI pricing shift competitive advantage away from models?
Core argument: Microsoft CEO Satya Nadella said at the World Economic Forum that AI token pricing drops by roughly half every three months.
[Satya Nadella] "And by the way, look at the token pricing, right? Token pricing basically drops by, you know, a half every three months." [Kedrosky] The claim that token prices are dropping by roughly half on a very short cycle should be startling. Extreme deflation changes behavior. It pulls demand forward, encourages overbuilding, and shortens the useful life of capital. It also means today’s impressive revenue numbers can coexist with tomorrow’s margin compression. If tokens are collapsing in price this fast, then any business model that depends on sustained scarcity at the model layer is fragile. Models are inputs. Orchestration and context are the product. Taken together, this is a description of a deflationary, brutally competitive transition where models commoditize, infrastructure races ahead of outcomes, and advantage shifts to whoever can actually reorganize work. If that diffusion stalls, the bubble argument gets stronger. If it succeeds, the winners will look very different from today’s narrative.


