How is call center employment growing despite AI automation?
Core argument: Nearly two million workers in the Philippines now work in call centers, up every year since 2016 and through the.
Nearly two million workers in the Philippines now work in call centers, up every year since 2016 and through the AI boom. This is Jevons paradox in action: as AI makes call center work cheaper and faster, companies are buying more of it, not less. Lower cost per interaction does not mean fewer interactions. It means more customers served, more channels opened and more markets worth reaching. The technology that was supposed to shrink the industry is fueling its expansion.

