Has AI already reshaped retail employment in the US?
Core argument: Employment in "stockers and order fillers" has grown 60% and in "light delivery service truck drivers" 29% since 2023, compared with 14% overall U.S. job growth.
Companies like Amazon have been using predictive AI tools like machine learning since the mid 2010s to produce personalized prices and product recommendations, optimize inventory management, and other innovations. Why did retail jobs start to decline in the early 2010s specifically, after holding steady for more than two decades after the dot com boom? There were many important AI developments in the early 2010s. Big tech companies started investing heavily in AI in response to the rapid performance improvements realized by deep learning models (like AlexNet) that were trained on Nvidia-produced GPU chips. On the commercial side, Amazon bought Kiva Systems in 2012 (now called Amazon Robotics), a company that uses AI-directed mobile robots to stock and manage inventory. Interestingly, “stockers and order fillers” and “light delivery service truck drivers” have grown by 60% and 29% respectively since 2023, compared to 14% overall job growth. None of this constitutes proof, but it is a decent circumstantial case that AI has already made its presence felt in the US labor market.

