Can government pressure curb extreme price competition among electric vehicle makers?
Core argument: BYD executive vice-president Stella Li said Beijing's crackdown on aggressive discounting could push out as many as 100 of China's more than 120 carmakers.
Chinese President Xi Jinping in July gave his clearest warning yet against “involution” — extreme price competition stemming from industrial overcapacity — when he pointed to reckless investment plans and questioned whether every province needed EV factories. Stella Li, the executive vice-president of BYD, China’s dominant EV maker, last week said Beijing’s crackdown on aggressive discounting could see as many as 100 carmakers out of more than 120 being “pushed out”. She was speaking on the sidelines of the Munich motor show. In recent months, carmakers have responded to the government’s so-called anti-involution campaign by accelerating payments to suppliers and moderating some of their most extreme retail discounts. But there are few signs of a deeper U-turn under way as the companies, which see themselves as pioneers of an energy transition, fear falling behind on scale and technology and are willing to sacrifice short-term profitability.

