Why is consumer sentiment worse than during far weaker economies?
Core argument: The last pre-shutdown data showed U.S. unemployment at 4.3% and inflation at 3%, both decent by historical standards, yet consumer sentiment in the University of Michigan survey sits at a record low.
By conventional measures [the economy] isn’t doing badly enough to justify the extremely negative views Americans currently hold. The last economic numbers available (delivered before the shutdown) showed unemployment at 4.3% and inflation at 3%. These are both decent numbers from a historical perspective. Yet according to the long-running University of Michigan survey of consumer sentiment [see Chart], Americans have a worse view of the economy now than in mid-2022, when inflation hit around 9%; in the immediate aftermath of the financial crisis, when unemployment was in double digits; and in 1980, when the economy was in recession and had double-digit inflation. [After 1991] we all became accustomed to a low-inflation economy, with the 1970s a distant memory. But for a period of about two years in 2021-2023 the world saw a return to high inflation. Why do people hate inflation? The Biden years were marked by a period of unusually large increases in prices, but they were also marked by unusually large wage gains. Even when wages rise faster than prices, people believe that they earned their wage increases, only to have their gains taken away by inflation. Consumer sentiment is at a record low, and voters are angry at whoever holds the White House.

