Does cheaper AI-driven production raise employment instead of cutting it?
Core argument: Large increases in software productivity since the 1990s coincided with rising employment in web development, as the explosion in demand for software outstripped the reduction in labour needed per unit of code.
An often overlooked question is whether there is such pent-up demand for a product or service that, when it becomes cheaper and more abundant, consumption rises at an even faster pace. Large increases in software productivity since the 1990s were accompanied by rising, not falling, employment in web development: the explosion in demand for software far outstripped the reduction in the amount of labour required for a given amount of code production. It has been a comparable but less dramatic story for most professional services. Software has made accountants, architects, and advertising creatives more productive, but larger rises in appetite for their services mean employment has also risen. High-tech pockets of healthcare show a similar pattern, with innovations — now including AI — producing dramatic efficiency gains in lab testing and diagnostic imaging, all while employment in these specialisms continues to rise as the population takes advantage of more and better healthcare.

