Core argument: Software productivity gains since the 1990s drove web development employment higher, as demand growth outpaced labor-reduction efficiency.
An often overlooked question is whether there is such pent-up demand for a product or service that, when it becomes cheaper and more abundant, consumption rises at an even faster pace. Large increases in software productivity since the 1990s were accompanied by rising, not falling, employment in web development: the explosion in demand for software far outstripped the reduction in the amount of labour required for a given amount of code production. It has been a comparable but less dramatic story for most professional services. Software has made accountants, architects, and advertising creatives more productive, but larger rises in appetite for their services mean employment has also risen. High-tech pockets of healthcare show a similar pattern, with innovations — now including AI — producing dramatic efficiency gains in lab testing and diagnostic imaging, all while employment in these specialisms continues to rise as the population takes advantage of more and better healthcare.What The AI ‘Jobpocalypse’ Narrative Misses
AI Summary. When technology sharply reduces the cost of producing a service, demand for that service often rises faster than labor requirements fall, resulting in net employment growth rather than job losses.
- Date Posted:
- Is Database:
- Database
John Burn-Murdoch argues that it is likely that the elasticity of demand for AI-derived services will be sufficiently high to support increased employment in many AI-impacted sectors, an example of “Jevon’s Paradox.”
Takeaways by Macro Roundup® AI
- Software productivity gains since the 1990s drove web development employment higher, as demand growth outpaced labor-reduction efficiency.
- Professional services employment rose despite software-enabled productivity improvements, demonstrating increased service consumption offsets technological displacement.


