Is weak Chinese consumer spending keeping imports flat while exports grow?
Core argument: China's nominal consumer spending per person has grown 5.5% a year since the end of 2019, versus a pre-pandemic average of about 8.5%, leaving spending in the 12 months to March 2025 13.5% below pre-pandemic trend.
Since the end of 2019, nominal consumer spending per person in China has grown at a yearly average rate of 5.5%. That compares to a stable pre-pandemic average growth rate of about 8.5%. The result is that the amount spent in the 12 months ending March 2025 was 13.5% below what would have been expected given pre-pandemic trends. Industrial production is also below the pre-pandemic trend, but the shortfall is relatively smaller (6-7%) compared to the consumption indicators. One implication is that Chinese imports have barely grown over the past few years, thanks to weak domestic demand, while exports have been relatively more robust as extra production has been sold abroad.The gap was particularly pronounced for discretionary categories of consumer spending such as “education, culture, and entertainment” (22% below trend) and healthcare (29% below trend). By contrast, nominal spending on “food, alcohol, and tobacco” has grown in line with the pre-pandemic trend. Chinese leaders have repeatedly failed to execute a pivot [from exports to domestic consumption] despite it being both official policy and the consensus recommendation of China’s leading economists for years.

