Innovation in Europe: Changing the game to regain a competitive edge
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Europe allocates 53% of its R&D to the automotive sector, yet its global share of superstar firms has halved since 1999. Europe’s private R&D investment is only 19% of the global total, trailing behind China & the US.
Jacques Bughin, Eckart Windhagen, Sven Smit, Jan Mischke, Pal Erik Sjatil and Bernhard Gürich, "Innovation in Europe: Changing the game to regain a competitive edge," McKinsey Global Institute, October 2019, https://www.mckinsey.com/featured-insights/innovation-and-growth/reviving-innovation-in-europe
"...While Europe has the largest public R&D spend, itsprivate investment in research and development amounts to just 19 percent of the global total, behind China at 24 percent and the United States at 28 percent. The continent invests 1.7 percentage points of GDP less than the United States in key intangible assets like software, databases, and intellectual property. Its R&D share in software and computer services is only about 8 percent of the global total. Europe especially lags in investment in frontier technologies; 90 percent of investment in synthetic biology has been made in the United States, for example, while the European continent generates only half as many patents per capita as the United States in digital, quantum computing, and big data.....In talent, too, Europe has long been a research powerhouse. Its research community is larger, but also more diffused, than that in the United States or in China. The tech workforce employed by startups is growing; it expanded by about 4 percent in 2018. The number of European software developers, a key resource for many innovative technologies, has grown at a rate of 4 to 5 percent in the past two years, culminating in a total of 5.7 million professionals today, well ahead of the United States, with 4.4 million professional software developers....The stakes for those falling behind are rising as the global economy enters a “superstar” era in which scale can become a differentiating factor and winners reap disproportionate gains. This affects innovation: superstar firms show more than double the R&D intensity of median firms, and about two-thirds of global R&D investment is concentrated in just 250 companies. Yet European firms are finding it difficult to achieve this scale. The European share of large global companies in the top decile for economic profit dropped by about half between 1995 and 2016 to only 16 percent, while it remained constant for the United States and Canada and rose sharply for Asian firms. Europe notably lacks global digital platforms..... European companies are less mature in their state of diffusion of digital technologies and in their use of these technologies for innovation, namely new services, processes, or business models. Research confirms that diffusion of technologies to firms that are technological laggards typically happens only after these technologies are adapted to country-specific circumstances by the most productive firms within each country..... Europe has started falling back in its share of superstars. Over the past 20 years, Europe’s share of superstars globally dropped by about 50 percent, while it remained constant for the United States and Canada and increased significantly for the Asia-Pacific region (Exhibit 6).42 R&D also is becoming increasingly concentrated, and Europe is losing share, particularly in digital sectors. Only 250 companies generate close to two-thirds of global business R&D investment. In this group, while European automotive players dominate, European companies’ R&D spending by software and computer services firms was only about 8 percent of the global total, well below 11 percent for Chinese companies and far behind the 77 percent for US-based companies in 2018 (Exhibit 7).Furthermore, the trend is negative. Over the past five years, the global share of European companies’ total R&D spending has declined by more than two percentage points, while the share of US companies climbed by more than two percentage points and the share of Chinese companies by six percentage points.45 The share of European companies among those newly joining the ranks of the 2,500 largest R&D investors decreased to about 12 percent, only about half the share of Chinese firms and one-third the share of US companies....."
Philippon's name doesn't show up. Guess they didn't read his book and revise their findings.
Paper finds that their R&D is concentrated in automotive sector. for example Europe makes up 53% of total R&D spend in automotive sector (in terms of R&D spend of the top 250 firms globally). also finds slower diffusion in Europe versus the US, share of superstar firms declining, share of global superstars has dropped by 50% since 1999.
new McKinsey on innovation in Europe (heavily reliant on their Superstars research that we cited in OUP chapter) good factoids for use against Philippon.




The vc giants’ newfound contrition comes on the back of a gigantic tech crash. The tech-heavy nasdaq index fell by a third in 2022, making it one of the worst years on record and drawing comparisons with the dotcom bust of 2000-01. According to the Silicon Valley Bank, a tech-focused lender, between the fourth quarters of 2021 and 2022, the average value of recently listed tech stocks in America dropped by 63%. And the plunging public valuations dragged down private ones (see chart 1). The value of older, larger private firms (“late-stage” in the lingo) fell by 56% after funds marked down their assets or the firms raised new capital at lower valuations. 










Ed Comment:This is why philippon’s interpretation is ass backward. When success bubbles up from a pool of failure you can’t look just at the survivors as he does. Those companies have unique properties that raise their profits and market value relative to their apparent replacement cost. Looking at investment relative to those properties fails to recognize their success cannot be duplicated simply by investing. Creating the next Apple, probably requires first creating 10 failed Apples (to find one more that works). If Apple’s real replacement cost is 10x apple’s apparent replacement cost. Then Apple’s Q might be lower than its real replacement cost. It’s like looking at the movie business by only looking at the surviving hits and not the pool in total without all its failures. The movie business would be great if every investment was a hit.
Ed Notes:“…European companies still account for one-quarter of total industrial R&D in the world, over the past ten years US companies have continued to increase their share, reinforcing their leadership position…Europe’s ability to innovate is somewhat misallocated…Europe tends to have both a lower number of large firms and good R&D intensity compared to the United States…biased toward more traditional and challenged sub-segments than toward growing ones, for example focusing on hardware rather than software, traditional ICT versus digital ICT, and traditional pharmaceuticals rather than biotechnology…falling behind in others, notably in the amount of frontier tech investment, in digital technologiesuch as AI, in ICT including quantum computing, and in genomics and synthetic biology…Europe is also not gaining a proportionate share of major industrial companies in growing sectors linked to digital value chains, even as global Chinese and American platform companies are becoming increasingly dominant in a digital-first world….In talent, too, Europe has long been a research powerhouse. Its research community is larger, but also more diffused, than that in the United States or in China. The tech workforce employed by startups is growing; it expanded by about 4 percent in 2018. The number of European software developers, a key resource for many innovative technologies, has grown at a rate of 4 to 5 percent in the past two years, culminating in a total of 5.7 million professionals today, well ahead of the United States, with 4.4 million professional software developers…21….More broadly, much of Europe has lagged behind the United States and others in measures of general innovation due to a lack of investment and economic competencies. Europe invests significantly less than the United States in intangibles like software and databases, intellectual property, and economic competencies like organizational capital and training, which represent major factors for innovation capacity (Exhibit 4). Beyond the gap in R&D and intellectual property investment, a material gap has also opened up in economic competencies. These have been shown to be an increasingly relevant complement to digital investment and innovation.24 Europe also has significantly lower management practice scores…24…than the United States… Consequently, Europe’s gap in digitization remains at about one-third the level in the United States and has not changed much in recent Years.26 European companies are less mature in their state of diffusion of digital technologies and in their use of these technologies for innovation, namely new services, processes, or business models. Research confirms that diffusion of technologies to firms that are technological laggards typically happens only after these technologies are adapted to country-specific circumstances by the most productive firms within each country… Superstars,” which we define as the top 10 percent of companies with more than $1 billion in annual revenue, as measured by economic profit, are gaining importance. Our research finds that today’s superstar firms earn 1.6 times more economic profit on average than superstar firms 20 years ago.35 We find that while most firms capture near-zero economic profit,35superstar firms, which are seven times larger by revenue than median firms, have returns on investments that are twice as high. In addition to capturing a greater share of income, they exhibit relatively higher levels of digitization, greater input of skilled labor and a higher innovation intensity, more intangible assets, and deeper integration into global flows of trade, finance, and services than their peers. In fact, their investment in R&D as a share of revenue is more than double the median firm’s. And financially strong firms have a higher probability of generating innovations from their R&D investment.37 Yet Europe has started falling back in its share of superstars. Over the past 20 years, Europe’s share of superstars globally dropped by about 50 percent, while it remained constant for the United States and Canada and increased significantly for the Asia-Pacific region (Exhibit 6).42 R&D also is becoming increasingly concentrated, and Europe is losing share, particularly in digital sectors.43 Only 250 companies generate close to two-thirds of global business R&D 43 investment. In this group, while European automotive players dominate, European companies’R&D spending by software and computer services firms was only about 8 percent of the global total, well below 11 percent for Chinese companies and far behind the 77 percent for US-based companies in 2018 (Exhibit 7). 44 Furthermore, the trend is negative. Over the past five years, the global share of European companies’ total R&D spending has declined by more than two percentage points, while the share of US companies climbed by more than two percentage points and the share of Chinese companies by six percentage points.45 The share of European companies among those newly.45 joining the ranks of the 2,500 largest R&D investors decreased to about 12 percent, only about half the share of Chinese firms and one-third the share of US companies.46…”
191
15
206
47%
14%
40%
410
105
515
US
88
56
144
21%
53%
28%
410
105
515
Euro
All Other
Auto
Total R&D
seen in the United States or even Tel Aviv.
“unicorns”—privately held startups valued at more than $1 billion—at only about half the rate
it has transformed digital promises into success with