Who bears the cost of tariffs along the supply chain?
Core argument: Foreign producers lowered prices by 5.2% following the applied 25% U.S. tariff on still wines with ≤14% alcohol by volume, with roughly 25% of tariff revenue paid by foreign producers and the remainder paid within the United States.
In order to estimate the price effects of the tariffs, we exploit the fact that they were levied only on still wines with ≤ 14% alcohol by volume. We compare price changes along the distribution chain for products that were tariffed to a control group of wines that were not tariffed. We find that tariff pass-through at the border is incomplete, as foreign producers lower their price by 5.2% following the applied 25% tariff; ~25% of the tariff revenue is paid by foreign producers, while the remainder is paid within the United States. At the next stage of the chain, we find the U.S. importer increases the price charged to their distributors by an average of 5.4%. Tariff pass-through continues to be incomplete at this subsequent stage: the importer absorbs some portion of the tariffs as lower markups. Finally, tracking these particular wines at the stage of final sales by retailers, we find that the consumer price increases by 6.9%. While such a % increase implies incomplete pass-through given a 25% tariff, the multiple stages of markups implies the corresponding dollar value change in consumer prices could be higher than the actual tariffs paid. For example, for a wine that costs $5 at the border prior to tariffs, our point estimate implies $1.59 in higher consumer costs relative to $1.19 in tariffs paid per bottle [see chart].

