Are small businesses in traditional sectors capturing AI's economic gains?
Core argument: The share of new-business applications deemed high-propensity—likely to hire beyond the founder—fell to 30% in 2024 from 38% in 2019, indicating that a growing majority of new ventures are structured for solo operation rather than scale.
Buzzy artificial-intelligence startups in Silicon Valley account for only a small part of the increase. The industries witnessing the biggest flurry of applications are professional services (up 25% between 2021 and 2025), retail (18%), and health care and social assistance (18%). The share of new-business applications that the Census Bureau deems “high-propensity” (meaning they are likely to employ at least one person other than the founder in the near future) was only 30% last year, down from 38% in 2019. Aaron Terrazas, an economist at Gusto [a payroll platform] reckons that much of the value generated by AI could end up accruing not to corporate giants, but to Etsy sellers and small-town accountants.

