Who benefits most from a future of effectively free AI?
Core argument: The author argues consumers and businesses are the biggest winners from DeepSeek, anticipating effectively-free AI products and services, with Jevon's Paradox ruling in the long run so that everyone who uses AI wins.
The biggest winners are consumers and businesses who can anticipate a future of effectively-free AI products and services. Jevon’s Paradox will rule the day in the long run, and everyone who uses AI will be the biggest winners. Another set of winners are the big consumer tech companies. A world of free AI is a world where product and distribution matters most, and those companies already won that game. China is also a big winner, in ways that I suspect will only become apparent over time. Not only does the country have access to DeepSeek, but I suspect that DeepSeek’s relative success to America’s leading AI labs will result in a further unleashing of Chinese innovation as they realize they can compete. That leaves America, and a choice we have to make. We could, for very logical reasons, double down on defensive measures, like massively expanding the chip ban and imposing a permission-based regulatory regime on chips and semiconductor equipment that mirrors the EU’s approach to tech; alternatively, we could realize that we have real competition, and actually give ourself permission to compete.






