Do firms with stronger pricing power deliver better profits and returns?
Core argument: A survey by Duke University and the Federal Reserve Banks of Richmond and Atlanta found 85% of large firms reported passing on cost increases to customers, compared with 72% of small firms.
Larger firms with greater market share generally have more pricing power, allowing them to pass on cost increases to customers more effectively than smaller firms. A survey by Duke University and the Federal Reserve Banks of Richmond and Atlanta found that 85% of large firms reported passing on cost increases, compared to 72% of small firms. UBS's "pricing-power score" for S&P 1500 companies shows that firms with strong pricing power have delivered more profit growth and better stock returns since 2010, especially during high inflation periods. Consumer staples, communication services, and IT sectors exhibit the most pricing power, while energy, financial, and materials sectors have the least. Despite rising input costs, robust demand and consumer insensitivity to price changes have allowed firms to maintain healthy profit margins, with many planning further price increases. Identifying firms with pricing power is crucial for investors as it indicates resilience to economic shocks.




















