Does most productivity growth come from incumbent firms improving their own products?
Core argument: From 2003 to 2013, innovation accounted for 70% of Total Factor Productivity growth, while creative destruction contributed 22% and new varieties roughly 5%.
From 2003 to 2013, innovation was the primary driver of Total Factor Productivity (TFP) growth, accounting for 70% of the increase, while creative destruction contributed 22% and new varieties added approximately 5%. The data suggests that most productivity growth stems from incumbents improving their own products rather than from new entrants or the creation of entirely new product varieties. This highlights the significant role of incumbents in driving economic growth through quality improvements. Creative destruction, while vital for understanding job dynamics, plays a smaller role in overall productivity gains. The findings imply that policies promoting research and development should consider the balance between fostering innovation within existing firms and encouraging new market entrants.







Ben Comment:Pete Klenow got back to me re breaking TFP growth down into its components (improved processes, improved products, new products). He has a paper called Missing Growth from Creative Destruction (linked in his email below) that argues that TFP (and therefore TFP growth) is mismeasured because it doesn't properly account for new products replacing old (creatively destroyed) products. The idea is that if a product replaces a product it is a *bigger* gain than the gains achieved by product survival. Their empirical section says this effect is about.5 percentage points per year (pretty big, that takes TFP growth from 2 to 2.5 in a given year) but is mostly in hotels and restaurants and doesn't explain the slow down since 2005. I have to say - I don't really buy it, honestly. Because these results are concentrated in Hotel and Restaurants, it just leaves me a little flat. That's not really the kind of innovation (I think) we want to think about. Sure, it's better if there are more better restaurants around so from a standard of living aspect that's important but it's not really innovation. A second paper he referred me to (and linked below) is HOW DESTRUCTIVE IS INNOVATION? This paper is much closer to what we want. From the abstract: "First, most growth appears to come from incumbents. We infer this from the modest employment share of entering firms (defined as those less than 5 years old). Second, most growth seems to occur through improvements of existing varieties rather than creation of brand new varieties. Third, own-product improvements by incumbents appear to be more important than creative destruction."
Above is the table that is analogous to Ufuk's paper. Looking 2003-2013, it looks like CD accounts for 22% (.29/1.32) of TFP, NV accounts for a bout 5% and own innovation accounts for the rest ~ 70% of TFP growth. Compare that to Ufuk's table (pasted below).
Creative destruction in Klenow is equivalent to New Entry in Ufuk. So the big difference is that Klenow and Ufuk estimate very different growth processes within firms, but they estimate very similar amounts of TFP growth coming from new entrants. I find that reassuring. It also looks like 2003-2013, firms were really focused on improving their current stable of products and less interested in expanding into other areas. I doubt anyone has updated these numbers to see if 2014-today looks any different than what we're seeing here.The final paper that Klenow sent looks specifically at the package goods sector and finds most productivity gains come from product innovation. I don't find this particularly insightful since. My assumption is that packaged goods is pretty competitive so there isn't tons of room for better processes or for new start ups: Heinz is Heinz and Heinz knows how to pack and ship their stuff efficiently; the way for this sector to improve is for Heinz to launch a new product. That's pretty intuitive to me but the smaller scope leaves me cold. Anyway - long story short: the two papers that most closely do the calculation we're interested in both estimate that new entrants only contribute ~25% of growth and that about 75% within firm innovations account for the rest. What's not covered is exactly how changes in sectors' competitive structure would affect incentives to drive that 75% of growth. Clearly it's very important. Let me know what you guys think.
Pete Klenow Comment:And in this paper we argue in passingthat all innovation is pretty much product innovation, though we do not confront process innovations head